
Almost forgot I had promised my colleague, Jeff Campbell, that I'd use this as the inagural entry on this blog. Sorry JC, hope you'll settle for #5. Love this word.
Per Webster, it means "the support about which a lever turns" or "one that supplies capability for action." Jeff was using it to
discuss paid search optimization but it has myriad (ooh, that's another
Good Word) applications and can make any POV sound fancy.
Reminds me of the book
Fancy Nancy that I read to my 8-month old daughter
Eliara every night in the hopes that she'll grow up to be a word wizard herself.