Almost forgot I had promised my colleague, Jeff Campbell, that I'd use this as the inagural entry on this blog. Sorry JC, hope you'll settle for #5. Love this word. Per Webster, it means "the support about which a lever turns" or "one that supplies capability for action." Jeff was using it to discuss paid search optimization but it has myriad (ooh, that's another Good Word) applications and can make any POV sound fancy.
Reminds me of the book Fancy Nancy that I read to my 8-month old daughter Eliara every night in the hopes that she'll grow up to be a word wizard herself.
1 comment:
And the best part is it's not some marketing buzz word that you hear everyday ;) - I'll deal with being 5th.
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