It takes a really big cyber-nerd to create a site that rates words. You might even say it crosses the line but in the end it's your word against mine.
Sunday, November 30, 2008
Guaranty
Why on Earth would a bank want to brand itself with a misspelling? Especially one so closely tied to its value prop -- guranteeing the safety of your deposits?!? I want my money back.
What started with a simple URL obsession has warped into a war of words. As a marketing professional, my day job requires me to be stickler for verbiage. For some reason, I decided to devote my nights and weekends to that same pursuit. So join me here as I set out to put my stamp of Good or Bad on every intriguing word that flashes before my eyes (and camera lens).
My name is Aaron Goldman and I'm a marketing junkie. The company I started, Connectual, is all about connecting the digital marketing ecosystem. Accordingly, I provide digital marketing representation services for search engine marketing and other digital media companies. In the search world, marketers only have 95 characters of text to get the attention of consumers and entice them to act so, yes, I have a vested interest in Good and Bad Words.
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